![]() ![]() In other words, the scores only take into account the newest subscribers, and subscribers from over a week ago aren’t included at all. Plus the number of new subscribers, three, four, five and six days ago.Plus the number of new subscribers two days ago multiplied by 2.Plus the number of new subscribers on the previous day multiplied by 3.The number of new subscribers on the day of chart multiplied by 4.Rob Walch, vice-president of podcaster relations at hosting platform Libsyn (cited in the excellent book Podcasting by Martin Spinelli and Lance Dann, published in 2019), claimed that the equation used to generate the placings on the Top Shows chart is calculated as follows: Instead, there is a clear bias towards newly released shows. The Top Shows chart is not based on the shows with the most subscribers ever - because if it was, Serialwould probably be in first place for the rest of time. The Top Subscriber sections in the Podcasts app only go to 100, which is even more limited.Īlthough the iTunes store lists episodes first, the Podcasts app places shows first, so getting high up here is your best chance of visibility, because most people will be browsing and subscribing on their smartphone rather than via the desktop iTunes store. In other words, you need to make the top ten to be on the front page, and top 200 to be seen at all in any Apple Podcasts chart. Click through on either and you’ll see a top 200. ![]() There are currently 20 podcast categories within Apple Podcasts, including the All Categories option.īeneath that are top tens for episodes and shows. Top Subscriber rankings are only available in the US, UK, Canada, and Australia. The former covers channels which include two or more shows, while the latter is for individual podcasts. The app also includes Top Subscriber Channels and Top Subscriber Shows. The main area in both is a curated selection, which will only be indirectly affected by listener numbers and subscribers. But these are taken from the Top Episodes and Top Shows lists that are by default on the right of the iTunes Store interface and a few sections down in the Podcasts app. There are other third-party listings that replicate the Apple Podcasts charts, such as Chartable. If you’re not listed there, listeners will need to know about you already to find you. Apple Podcasts remains the leading podcasting platform for downloads, and the primary discovery conduit is through what is shown when browsing the store. This should illustrate why it’s so important to do well in these listings if you want your podcast to succeed. Viewing the Apple Podcasts charts directly is generally achieved through the iTunes Store application or Apple Podcasts app. But like the latter, you can still learn a few things with careful research, which can inform your approach. A lot of this remains secret, in a similar way to the obscure nature of the exact algorithms behind search engines and social media platform news streams. The latter can be particularly useful if you’re chasing an audience and advertising in a particular area.Ĭhart ranking is at heart a popularity contest, but it’s a system you can optimise to your advantage, if you know some of the subtleties of how they work. Within platforms, as with music, there are genre-based charts and location-based ones too, so you can see how you are faring against podcasts with similar themes and in your region. This is what you’re hoping for as a podcast producer, because there is no better signal for engagement than subscription - although note here that while many podcast platforms support paid subscriptions, in this context, it’s simply referring to signing up to receive new episodes. ![]() The biggest variation is that you can subscribe to or follow a podcast, which you don’t usually do with a musical artist. So how do podcast charts decide rankings? It’s not always as simple as merely the most listens within a given period.Īlthough podcast charts operate in a similar way to music charts, there are subtle differences between them. Obviously, you need to obtain some listeners to be on the chart in the first place, but once you are listed, the extra visibility will be great for rapid expansion. When you start a podcast and are growing your audience, topping the charts can really help build listeners fast. ![]()
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